Hamptons Magazine
Dividing her time between the Hamptons and Palm Beach, jewelry designer Michelle Farmer was challenged to find anything unique in the way of resortwear. The solution? Opening her own store: "[I did it] not only to showcase my jewelry and selfishly to find a place that would have everything I loved in it, but also because I really wanted to give designers a platform to showcase their brands," she says.

The first Michelle Farmer Collaborate store, which opened in Palm Beach last December, was so successful, it enabled Farmer to open a second store in Bridgehampton in June; it's just walking distance from her home. The airy space, which she describes as "modern meets the '20s," features original tin ceilings, a fireplace, wooden floors, and skylights, and is illuminated by a beautiful, contemporary HelenBilt chandelier by Helen Gifford, whose lighting designs are also for sale in the boutique.

www.michellefarmer.com

Photos Hamptons Magazine, Eric Striffler